BT

August 27, 2004

What’s changing?

The amazing success of the Internet has sparked new ways of thinking. Open > closed. Incremental additions > monolithic change. Flexiblity > rigidity. Bottom out > top-down. Self-organization. Autonomic.

Individualism. Malone. || in IT.

IT –> BT. Business technology. Process management. Humpty Dumpty metaphors.

WLADAWSKY-BERGER: On demand is how we can allow customers to take advantage of all advances in technology to better address their business problems. The notion of making businesses run more productively through the integration of business processes has been with us for a long time. But in the last few years, with the introduction of grids and Web services, we can actually do it.

Wladawksy-Berger: The Internet without a doubt is one of those once-in-a-generation technologies that will transform everything. When I say everything, I mean everything. The Internet is transforming all aspects of business, government, healthcare, learning and is making a huge different in our personal lives. But all that takes time. Electricity was once such a change and of course it took a while for electricity to make its change, same for the automobile.

ladawsky-Berger: An on demand business is one that can respond with complete flexibility to changing market conditions, customer demand or external threat, in real time, as they are occurring, because all its business processes are thoroughly integrated.

It’s a business that can focus totally on itself – its core competencies and what makes it stand out from its competitors – because it doesn’t have to pay a lot of attention to its IT infrastructure. That’s because the infrastructure exists in an on demand operating environment built on open standards. And with open standards like Web services and open Grid protocols, and with open middleware, you can attain unprecedented levels of business process and infrastructure integration. You can also virtualize everything so users don’t have to deal with the complexity and can simply use the resource without having to care about how it works. And its those open standards that make the IT infrastructure more autonomic or self-managing so it’s resilient and working day after day, around the clock.

An on demand business is a more efficient business because open standards allow it to optimize the installed base of technology. They also give customers unheard of flexibility in the ways they acquire and manage information technology – a flexibility that lets them strike the right balance in their cost structure between fixed capital investments and variable costs.

What on demand boils down to is a company that can not only survive, but win, in a dynamic, fluid marketplace.

humpty in the back, egg in the front for the customer.

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